Insight 05From the project
Facts are text,not images
Opening hours as a screenshot, the menu as a PDF. On our sites, facts are real text, and there are reasons for that.
Station 01 / 05The opponent
First, look at the existing site.
Before the first line of code, we load the old site. Almost every weakness comes down to the same thing: a fact is locked inside an image.
- Opening hours as an image
Station 02 / 05The principle
Facts are typography.
Large number, small overline. Readable on any screen, translatable, visible to Google.
- Overline
- Large number
Station 03 / 05The languages
Four languages from one source.
The translation works on the page’s text nodes. It would have no access to text inside an image.
- DE source
- EN
- FR
- IT
Station 04 / 05The content
Real or honestly empty.
Real prices, real times, real names. Where a client supplies nothing, an honest placeholder stands in place of invented text.
- Real price
- Placeholder honestly empty
Station 05 / 05The check
Checking is automatic.
A browser test searches every language for leftover German. That only works because the facts are text.
- Leftover German found